rankwebsite

Best Basics Search Engin Optimization Techniques For Blogger Beginners | SEO Tips For Beginners

<div dir="ltr" style="text-align: left;" trbidi="on">
<h2 style="text-align: left;">
<b>Best Basics Search Engin Optimization Techniques For Blogger Beginners | SEO Tips For Beginners<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/-voLA_Wp816k/VouXjavsHzI/AAAAAAAAAH0/HGnxI4Vb5h8/s1600/g.PNG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="Best Basics Search Engin Optimization Techniques For Blogger Beginners | SEO Tips For Beginners" border="0" height="337" src="http://1.bp.blogspot.com/-voLA_Wp816k/VouXjavsHzI/AAAAAAAAAH0/HGnxI4Vb5h8/s400/g.PNG" title="Best Basics Search Engin Optimization Techniques For Blogger Beginners | SEO Tips For Beginners" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Best Basics Search Engin Optimization Techniques For Blogger Beginners | SEO Tips For Beginners</td></tr>
</tbody></table>
</b></h2>
<div>
<div>
<b>What is Search Engine Optimization (SEO)?</b></div>
<div>
<br /></div>
<div>
SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.</div>
<div>
<br /></div>
<div>
SEO isn't just about building search engine-friendly websites. It's about making your site better for people too. At Moz we believe these principles go hand-in-hand.</div>
<div>
<br /></div>
<div>
This guide is designed to describe all areas of SEO—from finding the terms and phrases (keywords) that generate traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. If you are confused about this stuff, you are not alone, and we're here to help.</div>
<div>
<br /></div>
<div>
Why does my website need SEO?</div>
<div>
<br /></div>
<div>
The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or just about anything else.</div>
<div>
<br /></div>
<div>
Search engine optimization is a complex subject, especially when you consider all the information and misinformation readily available online. Unfortunately it’s often hard to tell which is which. Does the latest tactic you’re reading about work? Does it work for all sites? Only some sites? Or is just another crackpot theory that sounds reasonable, but will never help to improve search traffic to your site?</div>
<div>
<br /></div>
<div>
This series of posts isn’t going to teach you the latest trendy trick that probably doesn’t work anyway. The goal of these post is to help you build an SEO foundation and point you in the right direction for further study. Through the course of this series (part I, II and III) will look at 3 major aspects of SEO each covered in one post.</div>
<div>
<br /></div>
<div>
General Approach and Research. This first post will look at how you should be thinking about SEO as well as the keyword research you’ll want to do prior to building your site</div>
<div>
On-Site SEO. The second post in the series will discuss how to build a search engine friendly site and how to write content with SEO in mind.</div>
<div>
Off-Site SEO. The last post in the series will look at building links into your site and page and discuss analytics so you can determine what’s been working and what hasn’t and use the information to continue to improve your SEO efforts.</div>
<div>
<br /></div>
<div>
How to Approach SEO</div>
<div>
Search engine optimization is a subset of marketing. It should fit into your overall marketing plan and not be your marketing plan. You can do everything wrong when it comes to SEO, never receive a single visitor from a search engine, and still have a very successful and profitable site. It might seem strange to read that in a post about SEO, but it’s important to understand.</div>
<div>
<br /></div>
<div>
Ironically if you take a step back and generally market yourself well some of the more difficult parts of SEO will take care of themselves. That’s not to say you should ignore SEO, but most of us don’t need to obsess over every little detail. There are many, many factors that determine where a page will rank in search results. Obsessing over one of those factors doesn’t make sense. Try to see the forest instead of staring intently at a single tree.</div>
<div>
<br /></div>
<div>
SEO is not a set it and forget proposition. It’s an iterative process. You do what you can, measure the results, and continue to improve. You can’t SEO a site in a day or month. As with marketing in general, SEO is never ending. It also changes daily and what works for one site may not work for another.</div>
<div>
<br /></div>
<div>
Fortunately the basic principles are fairly constant and building a solid foundation in SEO understanding will carry you much further that trying to exploit the tactic du jour.</div>
<div>
<br /></div>
<div>
That said, SEO can be generally categorized into 5 different aspects:</div>
<div>
<b><br /></b></div>
<div>
<b>Keyword research</b></div>
<div>
<b>Search engine friendly site development</b></div>
<div>
<b>On-page SEO</b></div>
<div>
<b>Link Building</b></div>
<div>
<b>Analytics</b></div>
<div>
Each of the above is important and they all work together. The whole s greater than the sum of the parts. Let’s talk about each of the above in more detail.</div>
<div>
<br /></div>
<div>
<br /></div>
<div>
<br /></div>
<div>
<b><span style="font-size: large;">1. Keyword Research</span></b></div>
<div>
<br /></div>
<div>
Everyone would like their pages to rank #1, which begs the question rank for what? Not all keywords and keyword phrases are equal. Some are typed into a search engine more often and some are more likely to lead to a sale. You don’t need or want to optimize for every possible keyword or phrase.</div>
<div>
<br /></div>
<div>
For example say you sell real estate in Des Moines, Iowa. You might think it important to rank well for the phrase “real estate,” but is it? Someone looking to buy property in New York or Los Angeles isn’t going to be interested in the homes you sell in Des Moines. Why spend time and money trying to get those people to your site. You’d do much better to target phrases that include Iowa and even better Des Moines.</div>
<div>
<br /></div>
<div>
As a web designer you might think it important to rank well for the phrase “web design,” but again is it important? Are people searching for the phrases “web design” looking to hire a web designer or are they looking for information about web design, perhaps a definition?</div>
<div>
<br /></div>
<div>
<b>There are 3 types of queries someone might type into a search engine</b></div>
<div>
<br /></div>
<div>
Informational queries – searching for information from general to specific</div>
<div>
Navigational queries – searching for a specific site or page</div>
<div>
Transactional queries – searching with an intent to purchase</div>
<div>
You probably don’t want to spend time ranking a blog post of information for a transactional query and you probably don’t want people typing informational queries to land inside your shopping cart.</div>
<div>
<br /></div>
<div>
All three types of queries are important and each could ultimately lead to a sale. Someone finding helpful information on your site may very well come back later and buy something. The important thing to understand is that what a person types into a search engine reveals something about their intent and that based on the searcher’s intent you’d want different pages of your site ranking for different queries.</div>
<div>
<br /></div>
<div>
Developing a List of Keywords to Target</div>
<div>
The first step in developing a keyword list is brainstorming. Take some time and write down as many words and phrases as you can think of that relate to your site with the understanding that this is simply the start of your research. You should be able to build a list of 50 – 100 phrases without much trouble.</div>
<div>
<br /></div>
<div>
As you continue to brainstorm phrases some themes should being to emerge. Do you only offer web design or do you also offer web development? Maybe you also offer WordPress development and Drupal development. You might specialize in ecommerce design or small business web design. Perhaps you also offer web hosting. Each of these will likely become a keyword theme around which you’ll build a more detailed list.</div>
<div>
<br /></div>
<div>
Brainstorming will only yield so many words so your next step should be to expand your list through some keyword tools. Here are a few freebies to get you started.</div>
<div>
<br /></div>
<div>
<ul style="color: #444444; font-family: 'PT Serif', serif; font-size: 17.6px; line-height: 29.92px; margin: 1em 0px; padding: 0px 0px 0px 40px;">
<li style="margin: 6.09375px 6.09375px 10.9688px;"><a href="https://adwords.google.com/select/KeywordToolExternal" style="color: #26519e;">Google AdWords Keyword Tool</a></li>
<li style="margin: 6.09375px 6.09375px 10.9688px;"><a class="seoquake-nofollow" href="http://tools.seobook.com/keyword-tools/seobook/" rel="nofollow" style="color: #26519e;" target="_blank">SEO Book Keyword Tool</a></li>
<li style="margin: 6.09375px 6.09375px 10.9688px;"><a class="seoquake-nofollow" href="http://freekeywords.wordtracker.com/" rel="nofollow" style="color: #26519e;" target="_blank">WordTracker</a></li>
<li style="margin: 6.09375px 6.09375px 10.9688px;"><a class="seoquake-nofollow" href="http://www.keyworddiscovery.com/search.html" rel="nofollow" style="color: #0066cc;" target="_blank">Keyword Discovery</a></li>
</ul>
</div>
<div>
The last two also have paid options that will return a lot more phrases and have additional features for research. There are also a variety of more advanced keyword research tools should you desire them.</div>
<div>
<br /></div>
<div>
Don’t worry about the absolute numbers with keyword tools. The numbers are estimates. For example when I typed “web design” into the free WordTracker tool, 8 of the top 20 phrases were specific to North Dakota web design. It’s unlikely that so many people are searching for web design in North Dakota and more likely that one or more web design firms in North Dakota are searching for those phrases a lot to see how well they rank.</div>
<div>
<br /></div>
<div>
Consider the numbers more in relative terms in comparison to each other. If all of the above tools show that more people search for web design than website design, it’s probably true. Just don’t count on the absolute numbers to hold true, especially as a prediction of future searches for the phrase.</div>
<div>
<br /></div>
<div>
<b>A few tips about building keyword lists:</b></div>
<div>
<br /></div>
<div>
Find the words and phrases your customers use instead of industry jargon. It’s great that you develop with progressive enhancement. How many of your clients do you think search for progressive enhancement or even know what it means</div>
<div>
Look for synonyms – Similar to the above seek the words potential clients will use. You call it e-commerce. They might type ecommerce. Is it web design or website design?</div>
<div>
Add qualifiers – Our Des Moines Iowa real estate agent might add Des Moines, Iowa, or both to most every phrase. As a web designer your services might be affordable or professional. Optimizing for “professional web design services” also optimizes for “web design services” Services would also be a qualifier.</div>
<div>
Qualify your qualifiers – You might be tempted to add a qualifier like “free” since so many people use the word. However someone searching for free anything isn’t looking to buy. Unless you’re offering something for free it’s probably best to stay away from “free” as a qualifier.</div>
<div>
Look to your analytics package to see what phrases are currently brining people to your site. These can tell you what you’re already ranking well for and give you ideas about similar phrases you can also likely rank well for.</div>
</div>
</div>

Best Basics Search Engin Optimization Techniques For Blogger Beginners | SEO Tips For Beginners

Best Basics Search Engin Optimization Techniques For Blogger Beginners | SEO Tips For Beginners Best Basics Search Engin Optimization Te...

02:16

How To Add Custom Robots.txt File in Blogger ?

<div dir="ltr" style="text-align: left;" trbidi="on">
<b><span style="font-size: large;">How To Add Custom Robots.txt File in Blogger ?</span></b><br />
<br />
In blogger it is known as Custom Robots.txt that means now you can customize this file according to your choice. In today’s tutorial, we will discuss this term in deep and come to know about its use and benefits. I will also tell you how to add custom robots.txt file in blogger.<br />
<br />
<b>let start the tutorial.</b><br />
<br />
<h3 style="text-align: left;">
<b style="background-color: red;">What is Robots.txt?</b></h3>
<br />
Robots.txt is a text file which contains few lines of simple code. It is saved on the website or blog’s server which instruct the web crawlers to how to index and crawl your blog in the search results. That means you can restrict any web page on your blog from web crawlers so that it can’t get indexed in search engines like your blog labels page, your demo page or any other pages that are not as important to get indexed. Always remember that search crawlers scan the robots.txt file before crawling any web page.<br />
Each blog hosted on blogger have its default robots.txt file which is something look like this:<br />
<br />
User-agent: Mediapartners-Google<br />
Disallow:<br />
User-agent: *<br />
Disallow: /search<br />
Allow: /<br />
Sitemap: http://example.blogspot.com/feeds/posts/default?orderby=UPDATED<br />
<br />
Explanation<br />
This code is divided into three sections. Let’s first study each of them after that we will learn how to add custom robots.txt file in blogspot blogs.<br />
<br />
User-agent: Mediapartners-Google<br />
This code is for Google Adsense robots which help them to serve better ads on your blog. Either you are using Google Adsense on your blog or not simply leave it as it is.<br />
User-agent: *<br />
This is for all robots marked with asterisk (*). In default settings our blog’s labels links are restricted to indexed by search crawlers that means the web crawlers will not index our labels page links because of below code.<br />
Disallow: /search<br />
<br />
That means the links having keyword search just after the domain name will be ignored. See below example which is a link of label page named SEO.<br />
<br />
http://www.bloggertipstricks.com/search/label/SEO<br />
<br />
And if we remove Disallow: /search from the above code then crawlers will access our entire blog to index and crawl all of its content and web pages.<br />
<br />
Here Allow: / refers to the Homepage that means web crawlers can crawl and index our blog’s homepage.<br />
<br />
<br />
<b>Disallow Particular Post</b><br />
<br />
Now suppose if we want to exclude a particular post from indexing then we can add below lines in the code.<br />
<br />
<b>Disallow: /yyyy/mm/post-url.html</b><br />
<br />
Here yyyy and mm refers to the publishing year and month of the post respectively. For example if we have published a post in year 2013 in month of March then we have to use below format.<br />
Disallow: /2013/03/post-url.html<br />
<br />
To make this task easy, you can simply copy the post URL and remove the blog name from the beginning.<br />
<br />
<b><br /></b>
<b>Disallow Particular Page</b><br />
<br />
If we need to disallow a particular page then we can use the same method as above. Simply copy the page URL and remove blog address from it which will something look like this:<br />
Disallow: /p/page-url.html<br />
<br />
Sitemap: http://example.blogspot.com/feeds/posts/default?orderby=UPDATED<br />
This code refers to the sitemap of our blog. By adding sitemap link here we are simply optimizing our blog’s crawling rate. Means whenever the web crawlers scan our robots.txt file they will find a path to our sitemap where all the links of our published posts present. Web crawlers will find it easy to crawl all of our posts. Hence, there are better chances that web crawlers crawl all of our blog posts without ignoring a single one.<br />
Note: This sitemap will only tell the web crawlers about the recent 25 posts. If you want to increase the number of link in your sitemap then replace default sitemap with below one. It will work for first 500 recent posts. <br />
<b><i>Sitemap: http://example.blogspot.com/atom.xml?redirect=false&start-index=1&max-results=500</i></b><br />
<br />
If you have more than 500 published posts in your blog then you can use two sitemaps like below:<br />
<br />
Sitemap: http://example.blogspot.com/atom.xml?redirect=false&start-index=1&max-results=500<br />
Sitemap: http://example.blogspot.com/atom.xml?redirect=false&start-index=500&max-results=1000<br />
<br />
<h3 style="text-align: left;">
<b style="background-color: red;">Adding Custom Robots.Txt to Blogger</b></h3>
<br />
Now the main part of this tutorial is how to add custom robots.txt in blogger. So below are steps to add it.<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://2.bp.blogspot.com/-i3YjitdVLs0/VouQdma8VjI/AAAAAAAAAHc/ichLJbDJ12k/s1600/b.PNG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="How To Add Custom Robots.txt File in Blogger ?" border="0" height="244" src="http://2.bp.blogspot.com/-i3YjitdVLs0/VouQdma8VjI/AAAAAAAAAHc/ichLJbDJ12k/s640/b.PNG" title="How To Add Custom Robots.txt File in Blogger ?" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">How To Add Custom Robots.txt File in Blogger ?</td></tr>
</tbody></table>
<br />
<br />
<b>Go to your blogger blog.</b><br />
<b>Navigate to Settings >> Search Preferences ›› Crawlers and indexing ›› Custom robots.txt ›› Edit ›› Yes</b><br />
<b>Now paste your robots.txt file code in the box.</b><br />
<b>Click on Save Changes button.</b><br />
<b>You are done!</b><br />
<b><br /></b>
<h3 style="text-align: left;">
<span style="background-color: red;"><b><br /></b><b>How to Check Your Robots.txt File In Blogger ?</b></span></h3>
<br />
You can check this file on your blog by adding /robots.txt at last to your blog URL in the browser. Take a look at the below example for demo.<br />
<div class="separator" style="clear: both; text-align: center;">
<img alt="How to Check Your Robots.txt File In Blogger" border="0" height="206" src="http://1.bp.blogspot.com/-Zw1tx5LXhLA/VouRNttJ4YI/AAAAAAAAAHk/xytDSq2pZEg/s640/b1.PNG" title="How to Check Your Robots.txt File In Blogger" width="640" /></div>
<br />
<br />
Once you visit the robots.txt file URL you will see the entire code which you are using in your custom robots.txt file. See below image.<br />
<br />
robots.txt<br />
Final Words!<br />
<br />
This was the today’s complete tutorial on how to add custom robots.txt file in blogger. I really try with my heart to make this tutorial as simple and informative as possible. But still if you have and doubt or query then feel free to ask me. Don’t put any code in your custom robots.txt settings without knowing about it. Simply ask to me to resolve your queries. I’ll tell you everything in detail. Thanks guys to read this tutorial. If you like it then please supports me to spread my words by sharing this post on your social media profiles. Happy Blogging!</div>

How To Add Custom Robots.txt File in Blogger ?

How To Add Custom Robots.txt File in Blogger ? In blogger it is known as Custom Robots.txt that means now you can customize this file acc...